Story Heller
the journey of a thousand words (or less) starts here
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When Two Blocks is a Mile

Distance is a strange thing. What’s close can seem far away, and what’s on the other side of the world can feel as if it’s in the same room. Ultimately, it’s less about how we measure it than the story it tells.

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The Story of a Bad Day

There’s no way around it. Some days just suck. I was having a day like this yesterday. And it took running across somebody else having a bad day for me to put it into a different perspective and move forward.

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Wait … You Dressed Up as WHAT?!

The story of Halloween and trick or treat is constantly evolving, and has been ever since people started doing it almost a century ago. For instance, some costumes that used to be acceptable might not be today.

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Indistinguishable from Magic

As a business, when it comes time to tell the story of what it is we do for our customers, how much do we actually need to explain to people? And how much can we simply write off as a kind of magic?

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That Moment When the Log Splits

The key to success for any of us, in business or in life, is persistence. Putting in the work. Refining our form. Keeping our eye on the log. And above all, embracing the work not as a chore, but as a choice.

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What You Do Next

When you’re in the stuck in the mud (literal or figurative), it doesn’t matter how you got there. What matters is what you do next with the materials at hand to move forward again.

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What Happened at The Shack …

Even summer break needs to end eventually. Stories need to end. To be replaced by other fresh, new stories. We need to have something to look back at in order to appreciate where we are now, and where we’re going.

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In Search of Inciting Incidents

Where does a story begin? In Alice in Wonderland, the King of Hearts tells the White Rabbit to, “Begin at the beginning, and go on till you come to the end: then stop.” But is that really how it works?

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A Story Is Not the Territory

We are not our stories, and our stories are not us. But they provide us with a powerful tool for better understanding and sharing who we (or our businesses) are, what we do, and what we stand for.

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Doing Something Different

We carve out paths for ourselves over time, both literal and figurative, doing things that feel familiar and even comforting to us. But when those things aren’t enough, it can help to try doing something different.

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Recent Posts

  • What’s Under the Rock
  • Keeping My Shoes Dry
  • Turning Red Lights To Green
  • A Hole the Size of a Pocket
  • The Year Behind … and Ahead
  • When 2020 is Hindsight, What Will Your Story About It Be?
  • What About This One?!
  • Thankful for More Than the Least We Need
  • Their Story of Service
  • Of Turtles and Tutors and Crossing the Streams
  • When Two Blocks is a Mile
  • The Story of a Bad Day

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