As a business, it’s worth asking yourself what the need is that you satisfy. More often than not, this isn’t the same thing as answering the question of what service it is you provide or what product you make.
What’s the story you want to tell yourself about 2020 a decade from now? That it was a dumpster fire, best forgotten? Or that maybe, just maybe, it helped you become the person you needed to be?
Sometimes working with friends and family can be the wrong call, because the stories we tell people in different parts of our lives aren’t always compatible. But when they are, the experience can be wonderful.