Turning Red Lights To Green
What is the story we can tell clients — through our actions — that their time and their needs and their frustrations matter to us? How can we turn their red lights to green?
General
A Hole the Size of a Pocket
As a business, it’s worth asking yourself what the need is that you satisfy. More often than not, this isn’t the same thing as answering the question of what service it is you provide or what product you make.
The Year Behind … and Ahead
When I started this blog a year ago, I wasn’t sure where exactly I’d go with it. And I’m still not. But that year taught me a few things about where I’d like it to go in the future.
When 2020 is Hindsight, What Will Your Story About It Be?
What’s the story you want to tell yourself about 2020 a decade from now? That it was a dumpster fire, best forgotten? Or that maybe, just maybe, it helped you become the person you needed to be?
What About This One?!
Not so long ago, the best way to get more business was to be the Rockefeller Center Christmas Tree in your field. But these days, even the wonkiest tree on the lot has a chance to be noticed.
Thankful for More Than the Least We Need
Scarcity is such a prolific author. and writes so many of the stories we live that we’re often most thankful for the chance to be free of it. But what if we took the time to aim our thankfulness in another direction this year?
Their Story of Service
On this Veteran’s Day, I have to remind myself that when I say I serve my clients, it’s a pale shadow of what it means for the millions who can say they’ve served in the military.
Of Turtles and Tutors and Crossing the Streams
Sometimes working with friends and family can be the wrong call, because the stories we tell people in different parts of our lives aren’t always compatible. But when they are, the experience can be wonderful.
When Two Blocks is a Mile
Distance is a strange thing. What’s close can seem far away, and what’s on the other side of the world can feel as if it’s in the same room. Ultimately, it’s less about how we measure it than the story it tells.
The Story of a Bad Day
There’s no way around it. Some days just suck. I was having a day like this yesterday. And it took running across somebody else having a bad day for me to put it into a different perspective and move forward.