Indistinguishable from Magic
As a business, when it comes time to tell the story of what it is we do for our customers, how much do we actually need to explain to people? And how much can we simply write off as a kind of magic?
September 2020
That Moment When the Log Splits
The key to success for any of us, in business or in life, is persistence. Putting in the work. Refining our form. Keeping our eye on the log. And above all, embracing the work not as a chore, but as a choice.
What You Do Next
When you’re in the stuck in the mud (literal or figurative), it doesn’t matter how you got there. What matters is what you do next with the materials at hand to move forward again.
What Happened at The Shack …
Even summer break needs to end eventually. Stories need to end. To be replaced by other fresh, new stories. We need to have something to look back at in order to appreciate where we are now, and where we’re going.
In Search of Inciting Incidents
Where does a story begin? In Alice in Wonderland, the King of Hearts tells the White Rabbit to, “Begin at the beginning, and go on till you come to the end: then stop.” But is that really how it works?