What some are finding it hard to do is juggle two states of being at once. Grieving the sudden and inexplicable loss of the Old Normal, while at the same time trying to embrace the possibilities and opportunities presented by the New Normal.
With all the logistical inconveniences caused by the coronavirus, it’s easy to forget that many out there, from kids to adults to those in business, may be experiencing profound grief about a loss of freedom and normalcy in their lives.
Some companies don’t like the idea of letting people work from home. It doesn’t fit the story they tell themselves. But times are changing, and realities like hurricanes and coronaviruses may compel them to change their policies as well.
When you’re telling the story of your business, it’s worth taking the time to share with people where and when you got it wrong before you got it right. And what those experiences taught you. Because we’ve all been there ourselves.
What’s so interesting about this week’s Story Winner, Glass Beach Mugs, is that it actually sells just one main product. A durable porcelain coffee mug with no handle. And yet the story they tell about it truly excited my imagination.
Marketing funnels can be a powerful tool … right up until we figure out we’re in one. It’s like that moment when you realize the call you just answered is actually an auto-dialing robot and not a real human being with feelings and stories.