Story Winner: The Soulfull Project

Looking at the handful of Story Winners I’ve featured so far, it’s interesting how many of them have been food-related. I’m not sure why this is. These websites end up landing in front of me in one way or another, and for whatever reason, these are the ones that tell the best stories.

With that disclaimer out of the way, I bring you yet another food-related business, The Soulfull Project. They sell an assortment of hot cereals, and distinguish themselves by donating a serving to your local food bank for every serving you buy.

Our Story

A little history

A little over four years ago, we were working for Campbell Soup Company, meeting with families in their homes in Texas to learn about the food they eat. We were on our way to visit the last family of the trip… when we turned onto the street, we knew right away this was going to be a whole different experience. There were broken down cars, abandoned homes, barred windows, boarded up doors and graffiti everywhere. When we pulled up to the house, we hesitated. We didn’t even want to get out of the car. Then someone said, “We should go inside. You never know what we may learn.”

So we went in. The home was empty with the exception of a thread barren couch and an old TV. Sitting on the couch was a mother and her 3 kids. She worked nights just to keep her family’s head above water. As she showed us her kitchen we were amazed.

Source of Inspiration

There was no food in the house. Not even an old can in the pantry. Nothing.

When we talked to her, she told us about the struggles she has had with teaching her kids how to make good decisions about the foods they eat, especially with such little money.

We saw and heard their struggles. We left their home, promising ourselves we would do something to help that family… more than offering just extra money and food… we had to do something bigger. We were so determined.

But over the next year… life got in the way. We came back to our homes, our families, our jobs. We did nothing.

Motivation to Move Forward

A year later, we were working late in a warehouse in Camden, NJ. There was a knock on the door. It was a mother and her kids asking for extra food. Asking for dinner. As we handed them what little food we had, it reminded us. It reminded us about our broken promise to help that Texas family.

That night, the Soulfull Project was born.

Today, we’re making good quality, NON GMO, clean label food that tastes amazing. And we’re making it available to everyone—regardless of social or economic status.

A Serving for a Serving

For every serving of The Soulfull Project’s hot cereal purchased we donate a serving of our 4 Grain cereal to a food bank in your region. A serving for a serving. Back to your community. Our hope is that The Soulfull Project will help make it easy for all of us to have an impact on the lives of our neighbors.

We hope you’ll join our project.

Visit The Soulfull Project Website

Three things I love about this story …

  • The “Buy One Give One” premise, of course. As seen previously with Good Spread, this is a generous notion that seems to be gaining traction, and not a moment too soon.
  • The way they took the time to truly tell an actual, literal story of the events four years ago that motivated them to start a business based on this premise. In my opinion, too many “About” pages are afraid to commit to a story in this way. They worry perhaps that the reader won’t keep reading if there isn’t a sales pitch or a clever tag line or a promise or a bullet list before too long. But this one played out wonderfully, giving us the background needed not only explain their purpose but also inspire us to join in.
  • Lastly, if you scroll down to the footer of the page, you’ll see that this company is a Certified B Corporation. I plan to post about this another day, but the bottom line is that it means they’ve committed to “to use business as a force for good” and “act for the best of the overall world, community, customers, environment and workers.” Previous Story Winner JUST Water is also a B Corp, and you’ll no doubt see others added to the roster of winners before long.

Are there any great stories out there that you think I should feature? If so, feel free to drop me a line or tell us about it in the comments below.