I was faced with a dilemma this week.
Because I ran across a business here in Connecticut, Movia Robotics, that I think has a wonderful and really cool “winner” of a story to tell … but felt as if they weren’t doing a great job of telling it.
And yet, my ongoing contention is that every business is telling a story about themselves at all times, whether they do it intentionally or accidentally.
So if I walked away from visiting their website today feeling excited about and emotionally connected to what they’re doing, then maybe they actually are a “Story Winner”.
What they have to say on their site about what they do, which is build and program friendly robots that are better able to “connect” with kids with special needs than humans are, could be considered somewhat dry. Yet as their intended audience—the parent of a child with autism—it’s all terribly intriguing as well. Here it is …
MOVIA Robotics is a collaborative robotics company building systems and software to help people and robots work together. We build systems to help children with special needs and special abilities learn and grow using collaborative robotic technology.
Please contact us if you would like to learn how you can use our robots to improve the lives of children and adults with ASD.
Why a Robot?
Kids engage with robots as social beings. They talk and play with robots and treat them as friends. The robots are simple and patient, providing nonjudgmental companionship.
- Kids love robots
- Robots aren’t judgmental
- Robots don’t get tired
- Robots provide the training and the reward
- Robots are systematic in their actions and interactions
- Robots provide consistent, repeatable performance
Science and Research
Robot-assisted instruction is clinically effective for addressing symptoms of autism and increasing children’s success in the classroom. Sessions can be targeted at individuals or groups, allowing teachers and therapists to flexibly organize their time.
Robotics assisted instruction offers a rich opportunity for delivering activities that utilize universal design for learning. Many of the applications fit into the current standards.
Many children with special needs (including autism) respond more readily to robots than they do to humans. Robotics support interaction and growth through personalized lessons. Activities are designed so children will think innovatively and build social, behavioral, academic, verbal, and non-verbal communication skills.
Benefits for the Student
- Promotes innovative thinking
- Encourages teamwork
- Simple interactions with robots promote success
- Repetitiveness and predictability help students master academic and behavioral skills
What’s missing here for me, of course, is more from the company about who the founders are (beyond the resume-like bios on the About page), a clear statement of their mission and purpose, and what led them to start this business in the first place. What drives them to do what they’re doing?
Clearly, they’ve done their homework. Everything they describe above rings true to my experience, and I think my stepson would have been well-served by one of these robots when he was younger.
And yet, as somebody who loves and tells stories, I’m really good at reading between the lines. Not everybody is. So it would be great to see/read/feel more of a “human” and narrative element on the website that shows how well they understand the story of the children and parents they seek to serve.
There is a video on the homepage that carries some of this weight, and it’s definitely worth watching …
All in all, while I think their website could be doing a much better job of embracing the amazing story they have to tell, I’d be lying if I said it didn’t tell its story well enough to make me care about them as a business. I’ve sought them out on social media, and I’ll be following their progress.
Which makes them this week’s Story Winner. 🙂🤖
Are there any great stories out there that you think I should feature? If so, feel free to drop me a line or tell us about it in the comments below.