It’s Not All About the About Page

I tend to talk a lot about the stories we can and should be telling on our websites, particularly on the About page. That’s because this is where I’m seeing most of the demand for my services these days.

So what are some other places we can tell our business story?

Well, if you make a physical product, that’s one place to start.

One of my Story Winner posts last week came about because I happened to be looking at a bag of popcorn sitting on my kitchen counter as I was eating breakfast. I’m not sure who brought it home with them, but the bag had a shortened version of the company’s story, and it was enough to make me want to visit their website to learn more.

If I had picked this bag up at the store, that story would certainly have made the decision to buy much easier.

For products that need to be shipped, it’s another great opportunity.

The trick here, of course, is that you’re presumably telling your story to somebody who’s already made the decision to buy from you. Still, reinforcing it, even to existing customers, is good business. That slip of paper in the box could make the difference of somebody buying from you again. Or referring you to a friend or family member.

For those of us who don’t offer a physical product but a service, there are other opportunities.

If you’re a solopreneur, then the intro section of your LinkedIn profile is a great place to start. It allows 500 characters, which is about 100 words. Or if you have a business that’s bigger than just you, then you can take advantage of the Overview section of your company page, which allows about 2000 characters (roughly 400 words).

Take full advantage of both options to not just tell people what you do but also what the story of your business is and how it aligns with theirs.

Last but not least, in-person networking opportunities are a great place to tell our stories. But this works best if you have a very clear sense of it in advance. Taking the time to explore and build a strategy and maybe even write a loose script around our story goes a long way here.

Knowing our story well before we’re in a live situation keeps us from having to reinvent the wheel each time, and ensures that make a strong impression the first time around.

What are some of the places your business tells its story? Share with us in the comments.